End Gang Life was created to be an emotional and visually impactful anti-gang initiative that uses engaging and powerful imagery and language that speaks to people and will hopefully give youth a fresh perspective on what gangs really are, give communities a rallying point around which they can mobilize against gangs in their neighbourhoods, and make gangsters pause and have a second thought about their life choices.
END GANG LIFE
A call to action to end gang life in British Columbia
END GANG LIFE is a comprehensive gang education, prevention, and awareness initiative that uses bold, emotional, and visually impactful images and messages to:
• Engage the public about gangs
• Provide material that educates the public about gangs
• Prevent youth and young adults from joining gangs
• Encourage those involved in gang life to exit
The program material complements other CFSEU-BC engagement initiatives and supports other government and police gang prevention and awareness initiatives.
VIDEO GALLERY
End Gang Life uses video in a variety of ways to give youth a real perspective on Gang Life. The short videos feature interviews with parents who’ve lost children to gang violence, former gangsters, and police officers.
BOOKLETS
The Understanding Youth and Gangs booklet will be beneficial to parents by helping them to learn and recognize the signs of potential gang involvement in their children.
POSTERS
The End Gang Life Posters is part of an ongoing public outreach effort to bring attention to gangs and stimulate discussion about gangs which demystify and eliminate misperceptions about gangs.
RADIO ADS
A series of radio ads was created and the radio PSA’s will be distributed to every radio station in BC. They are also available on iTunes and Soundcloud.
MYTH & REALITIES
They see gang members driving expensive cars, wearing expensive clothes, and are inundated with images in the media, movies, and television that propagate many myths about gangs and gangsters.
ABOUT THE END GANG LIFE PROGRAM
A RESOURCE VITAL IN EDUCATION AND PREVENTION
This provincial anti-gang campaign is deliberately edgy and thought-provoking content, meant to defy convention and evoke controversy and start conversations.
End Gang Life consists of six short videos, six posters, and three radio PSA’s. The videos, which have been designated as “Public Service Announcements” by the Television Bureau of Canada, will be distributed to every television outlet in British Columbia. Similarly, the radio PSA’s will be distributed to every radio station in BC. The posters will be distributed both in hard copy and digital format to every media outlet in BC. All of the products will also be made available to every police agency, RCMP detachment, community groups, schools, etc throughout the province.
This campaign is part of an ongoing public outreach effort to bring attention to gangs and stimulate discussion about gangs which demystify and eliminate misperceptions about gangs. Throughout the campaign everyone from youth, parents, siblings, peer groups, members of communities across BC, and gang members and their friends and families will be targeted.
EndGangLife.ca aims to become a resource vital in education and prevention.
For product information please contact us at inquiries@cfseu.bc.ca
For media inquiries please contact
CFSEU-BC Media Spokesperson: Sgt. Brenda Winpenny
Desk:(778) 290-4677
Cell: (604) 838-6800
inquiries@cfseu.bc.ca
